Saudi Research and Media Group (SRMG) Announces that SRMG Media Solutions Company, has signed a Framework Agreement with Thmanyah Company for Publishing and Distribution for the Provision of Media and Advertising Representation Services.

SRMG Media Solutions signed a one-year renewable framework agreement with Thmanyah Company for Publishing and Distribution on July 16, 2026, for media and advertising representation services.
The agreement includes the marketing and sale of advertising inventory in exchange for commissions, with the total value expected to exceed 1% of the Group's latest annual audited revenues.
No immediate material financial impact is expected, and revenue will be recognized based on business volume executed during the term of the agreement.
Thmanyah is a related party as it is a subsidiary of the Group's wholly-owned Arab Media Company, and SRMG CEO Jomana Al-Rashid serves as Chairman of Thmanyah’s Board.

Element List	Explanation
Introduction	Saudi Research and Media Group (SRMG) Announces that its subsidiary, SRMG Media Solutions Company, has signed a Framework Agreement for the provision of media and advertising representation services with Thmanyah Company for Publishing and Distribution, a subsidiary of Arab Media Company, which is wholly owned by the Saudi Research and Media Group (SRMG).
Date of Announcement of the Award	2026-07-16 Corresponding to 1448-02-02
Contract Subject Matter	Signing of a Framework Agreement for the provision of media and advertising representation services.
The Entity with Which the Contract was Signed	Thmanyah Company for Publishing and Distribution (Related Party)
Date of Signing the Contract	2026-07-16 Corresponding to 1448-02-02
Contract Value	The agreement does not specify a fixed contract value. Instead, SRMG Media Solutions Company shall be entitled to commissions for advertising representation services in accordance with the rates and mechanisms agreed upon between the parties. The contract value is expected to exceed 1% of the revenues reported in the latest annual audited financial statements.
Contract Details	Under this agreement, SRMG Media Solutions Company will provide advertising representation services to Thmanyah Company for Publishing and Distribution, including the marketing and sale of advertising opportunities and inventory, advertiser acquisition, and the management of related commercial relationships, in return for commissions calculated in accordance with the agreed terms and rates between the parties. The Group confirms that this agreement was concluded on an arm's length basis and within the ordinary course of business, without any preferential terms.
Contract Duration	One-year agreement, renewable upon mutual agreement between the parties.
Financial Impact and the Relevant Period	The agreement is not expected to have a material financial impact on the Group's consolidated financial statements at this time. Any financial impact resulting from the agreement will be recognized based on the volume of business executed during the term of the agreement.
Related Parties	Thmanyah Company for Publishing and Distribution is considered a related party as it is a subsidiary of Arab Media Company, which is wholly owned by the Saudi Research and Media Group (SRMG). Furthermore, Ms. Jomana Al-Rashid, CEO and Board Member of Saudi Research and Media Group (SRMG), serves as the Chairman of the Board of Directors of Thmanyah Company for Publishing and Distribution, with no interest for her in this transaction.
Additional Information	This agreement aligns with the parties’ strategy to strengthen their presence in the advertising market, expand their customer base, and maximize available commercial opportunities. The partnership is expected to enhance the efficiency of sales and marketing operations, increase the commercial value of advertising inventory, and support sustainable revenue growth through a strategic collaboration based on transparency, cooperation, and mutual benefit.