Saudi Research & Media Group (SRMG) announces that its subsidiary, SRMG Media Solutions (SMS), has signed a sponsorship and advertising services agreement with Saudi Telecom Company (STC), in its capacity as the media representative for Thmanyah Company for Publishing and Distribution, the exclusive broadcaster of the Saudi Pro League.

Element List	Explanation
Introduction	Saudi Research & Media Group (SRMG) announces that its subsidiary, SRMG Media Solutions (SMS), has signed a sponsorship and advertising services agreement with Saudi Telecom Company (STC), in its capacity as the media representative for Thmanyah Company for Publishing and Distribution, the exclusive broadcaster of the Saudi Pro League, the King’s Cup, the Saudi Super Cup and the First Division League.
Date of Announcement of the Award	2026-07-20 Corresponding to 1448-02-06
Contract Subject Matter	Signing a sponsorship and advertising services agreement with Saudi Telecom Company (STC), to provide advertising and sponsorship services.
The Entity with Which the Contract was Signed	Saudi Telecom Company (STC).
Date of Signing the Contract	2026-07-20 Corresponding to 1448-02-06
Contract Value	The total contract value exceeds (5%) of the company’s total revenues, according to the latest audited annual financial statements for the fiscal year 2025.
Contract Details	SRMG Media Solutions (SMS), a subsidiary of the Saudi Research & Media Group (SRMG), has signed a sponsorship and advertising services agreement with Saudi Telecom Company (STC), in its capacity as the media representative for Thmanyah Company for Publishing and Distribution, to provide sponsorship and advertising services. STC enjoys exclusive rights within the telecommunications category throughout the duration of the agreement. In addition to sponsorship rights, the contract includes a package of media and advertising benefits in accordance with the terms and conditions agreed upon between the two parties.
Contract Duration	Three years.
Financial Impact and the Relevant Period	The financial impact is expected to be reflected on the financial statements starting from the third quarter of the fiscal year 2026, subject to the fulfillment of performance obligations in accordance with the contractual terms.
Related Parties	There are no related parties.