| Element List | Explanation |
|---|---|
| Introduction | Ratio Speciality Company for Trading announces, in line with its strategy aimed at strengthening the position of the(Ratio) brand within the heritage and tourism sectors, and as an extension of its role in supporting domestic tourism and developing distinctive cultural experiences in the Kingdom of Saudi Arabia, the signing of five memoranda of understanding with a number of ambitious tourism institutions. This step comes as part of the Company’s direction to expand its presence across cultural and heritage destinations, in alignment with the objectives of Saudi Vision 2030. |
| Memorandum Signing Date | 2026-01-06 Corresponding to 1447-07-17 |
| Counterparty | -Al-Ahsa Tourism Cooperative Association -Bagsha Foundation for Organizing Tourist Trips -Laffa Foundation for Organizing Tourist Trips -Kashtat Anas Foundation for Travel and Tourism Services -Al-Fokhriya Agency Foundation for Organizing Tourist Trips |
| Memorandum Subject | The cooperation aims to develop tourism services, enhance the experience of visitors to cultural and heritage destinations, and highlight local cultural components, in a manner that contributes to increasing the attractiveness and sustainability of these destinations, and supports their positioning as tourism destinations with added cultural value. |
| Memorandum Duration | 12 months from the date of signing the memorandum |
| Related Parties | - |
| Financial Impact | - |
| Additional Information | Ratio Speciality Company for Trading commenced this year by signing five memoranda of understanding with a number of ambitious tourism institutions in the Al-Ahsa region. This initiative aims to unify efforts and explore areas of joint cooperation in developing tourism experiences associated with heritage destinations across the Kingdom of Saudi Arabia in general, and in particular at the heritage branch of the (Ratio) brand (Al-Koot Branch), which represents one of the models offering an integrated cultural experience inspired by the spirit and history of Al-Ahsa. This direction comes as part of the Company’s commitment to building qualitative partnerships that support the development of cultural and tourism content and enhance the quality of the experience offered to visitors, thereby contributing to increasing the tourism attractiveness of heritage destinations, supporting their sustainability, and aligning with national directions aimed at developing the tourism sector as one of the priority sectors within the economic diversification pathway. Ratio Speciality Company for Trading affirms that these memoranda represent an extension of its long-term strategy to strengthen the presence of the (Ratio) brand within the cultural and tourism sectors, expand its network of relationships with entities operating in this field, enhance the brand’s added value, serve the community and the national economy, and support the continued expansion of the (Ratio) cultural branches. |