Al Salam Bank launched an exclusive marketing campaign for its 20th anniversary specifically targeting individuals born in 2006 who turn 20 this year.
The initiative will run throughout 2026 and features a gamified mobile app experience where eligible clients can win prizes including cash, iPhone 17 Pros, laptops, and Apple Watches.
The campaign aims to promote digital banking adoption and establish long-term relationships with youth by offering tailored financial products such as savings plans and financing as they enter the workforce.