NICE ONE

Nice One Beauty Digital Marketing Co.

4193StocksTadawulConsumer Discretionary

Financials

Income Statement Balance Sheet Cash Flow Ratios

Annual Quarterly

Annual (SAR)

	2024Dec 31, 2024	2023Dec 31, 2023	2022Dec 31, 2022	2021Dec 31, 2021	2020Dec 31, 2020
Operating Summary
Revenue	1.00B	0.78B	0.61B	0.45B	0.33B
Cost of Revenue	734.33M	565.80M	416.29M	292.32M	231.88M
Gross Profit	269.18M	216.55M	197.34M	156.89M	100.05M
SG&A	190.23M	180.80M	171.45M	139.78M	82.03M
Operating Expenses	190.23M	180.80M	171.45M	139.78M	82.03M
Operating Income	78.95M	35.75M	25.89M	17.10M	18.03M
Interest Expense	-4.74M	-3.13M	-2.33M	-0.77M	-0.39M
Other Income/Expense	-0.05M	0.36M	-4.22M	0.49M	0.85M
Pretax Income	75.07M	35.62M	19.13M	15.37M	18.48M
Income Tax	3.32M	3.00M	2.40M	1.86M	0.76M
Net Income	71.75M	32.62M	16.73M	13.51M	17.72M
EBITDA	81.36M	38.08M	27.64M	18.33M	19.07M
EBIT	78.95M	35.75M	25.89M	17.10M	18.03M
EPS (Basic)	0.65	0.30	0.15	0.12	—
EPS (Diluted)	0.65	0.30	0.15	0.12	—
DPS	—	0.07	0.08	—	—
Margins & Efficiency
Gross Margin %	+26.8%	+27.7%	+32.2%	+34.9%	+30.1%
EBITDA Margin %	+8.1%	+4.9%	+4.5%	+4.1%	+5.7%
Net Margin %	+7.1%	+4.2%	+2.7%	+3.0%	+5.3%
Revenue & Income
Revenue	1.00B	0.78B	0.61B	0.45B	0.33B
Revenue Growth (YoY)	+28.3%	+27.5%	+36.6%	+35.3%	—
Earnings From Equity Investments	—	—	-0.43M	-1.45M	—
Gain (Loss) on Sale of Assets	-0.07M	2.29M	—	—	—
Expenses & Provisions
Advertising Expenses	114.44M	125.90M	97.27M	62.02M	33.83M
Cost of Revenue	734.33M	565.80M	416.29M	292.32M	231.88M
Selling, General & Admin	190.23M	180.80M	171.45M	139.78M	82.03M
Operating Expenses	190.23M	180.80M	171.45M	139.78M	82.03M
Interest Expense	-4.74M	-3.13M	-2.33M	-0.77M	-0.39M
Other Non Operating Income (Expenses)	-0.05M	0.36M	-4.22M	0.49M	0.85M
D&A For EBITDA	2.41M	2.33M	1.75M	1.23M	1.04M
Profitability & Returns
Gross Profit	269.18M	216.55M	197.34M	156.89M	100.05M
Gross Margin	+26.8%	+27.7%	+32.2%	+34.9%	+30.1%
EBIT	78.95M	35.75M	25.89M	17.10M	18.03M
EBIT Margin	+7.9%	+4.6%	+4.2%	+3.8%	+5.4%
EBITDA	81.36M	38.08M	27.64M	18.33M	19.07M
EBITDA Margin	+8.1%	+4.9%	+4.5%	+4.1%	+5.7%
EBT Excluding Unusual Items	74.16M	32.99M	18.90M	15.37M	18.48M
Pretax Income	75.07M	35.62M	19.13M	15.37M	18.48M
Operating Income	78.95M	35.75M	25.89M	17.10M	18.03M
Operating Margin	+7.9%	+4.6%	+4.2%	+3.8%	+5.4%
Profit Margin	+7.1%	+4.2%	+2.7%	+3.0%	+5.3%
Net Income	71.75M	32.62M	16.73M	13.51M	17.72M
Net Income to Common	71.75M	32.62M	16.73M	13.51M	17.72M
Net Income Growth	+119.9%	+95.0%	+23.8%	-23.8%	—
Income Tax Expense	3.32M	3.00M	2.40M	1.86M	0.76M
Effective Tax Rate	+4.4%	+8.4%	+12.6%	+12.1%	+4.1%
Per Share & Capital
EPS (Basic)	0.65	0.30	0.15	0.12	—
EPS (Diluted)	0.65	0.30	0.15	0.12	—
EPS Growth	+119.9%	+95.0%	+23.8%	—	—
Dividend Per Share	—	0.07	0.08	—	—
Shares Outstanding (Basic)	110.00M	110.00M	110.00M	110.00M	—
Shares Outstanding (Diluted)	110.00M	110.00M	110.00M	110.00M	—
Dividend Growth	—	-4.8%	—	—	—
Free Cash Flow	-44.29M	25.17M	29.80M	-50.86M	34.57M
Free Cash Flow Margin	-4.4%	+3.2%	+4.9%	-11.3%	+10.4%
Free Cash Flow Per Share	-0.40	0.23	0.27	-0.46	—
Payout Ratio	+11.2%	+13.8%	—	—	—
Supplemental
Other Unusual Items	975.71K	349.96K	236.53K	—	—

Income Statement Balance Sheet Cash Flow Ratios

Annual Quarterly

Annual (SAR)

	2024Dec 31, 2024	2023Dec 31, 2023	2022Dec 31, 2022	2021Dec 31, 2021	2020Dec 31, 2020
Operating Summary
Revenue	1.00B	0.78B	0.61B	0.45B	0.33B
Cost of Revenue	734.33M	565.80M	416.29M	292.32M	231.88M
Gross Profit	269.18M	216.55M	197.34M	156.89M	100.05M
SG&A	190.23M	180.80M	171.45M	139.78M	82.03M
Operating Expenses	190.23M	180.80M	171.45M	139.78M	82.03M
Operating Income	78.95M	35.75M	25.89M	17.10M	18.03M
Interest Expense	-4.74M	-3.13M	-2.33M	-0.77M	-0.39M
Other Income/Expense	-0.05M	0.36M	-4.22M	0.49M	0.85M
Pretax Income	75.07M	35.62M	19.13M	15.37M	18.48M
Income Tax	3.32M	3.00M	2.40M	1.86M	0.76M
Net Income	71.75M	32.62M	16.73M	13.51M	17.72M
EBITDA	81.36M	38.08M	27.64M	18.33M	19.07M
EBIT	78.95M	35.75M	25.89M	17.10M	18.03M
EPS (Basic)	0.65	0.30	0.15	0.12	—
EPS (Diluted)	0.65	0.30	0.15	0.12	—
DPS	—	0.07	0.08	—	—
Margins & Efficiency
Gross Margin %	+26.8%	+27.7%	+32.2%	+34.9%	+30.1%
EBITDA Margin %	+8.1%	+4.9%	+4.5%	+4.1%	+5.7%
Net Margin %	+7.1%	+4.2%	+2.7%	+3.0%	+5.3%
Revenue & Income
Revenue	1.00B	0.78B	0.61B	0.45B	0.33B
Revenue Growth (YoY)	+28.3%	+27.5%	+36.6%	+35.3%	—
Earnings From Equity Investments	—	—	-0.43M	-1.45M	—
Gain (Loss) on Sale of Assets	-0.07M	2.29M	—	—	—
Expenses & Provisions
Advertising Expenses	114.44M	125.90M	97.27M	62.02M	33.83M
Cost of Revenue	734.33M	565.80M	416.29M	292.32M	231.88M
Selling, General & Admin	190.23M	180.80M	171.45M	139.78M	82.03M
Operating Expenses	190.23M	180.80M	171.45M	139.78M	82.03M
Interest Expense	-4.74M	-3.13M	-2.33M	-0.77M	-0.39M
Other Non Operating Income (Expenses)	-0.05M	0.36M	-4.22M	0.49M	0.85M
D&A For EBITDA	2.41M	2.33M	1.75M	1.23M	1.04M
Profitability & Returns
Gross Profit	269.18M	216.55M	197.34M	156.89M	100.05M
Gross Margin	+26.8%	+27.7%	+32.2%	+34.9%	+30.1%
EBIT	78.95M	35.75M	25.89M	17.10M	18.03M
EBIT Margin	+7.9%	+4.6%	+4.2%	+3.8%	+5.4%
EBITDA	81.36M	38.08M	27.64M	18.33M	19.07M
EBITDA Margin	+8.1%	+4.9%	+4.5%	+4.1%	+5.7%
EBT Excluding Unusual Items	74.16M	32.99M	18.90M	15.37M	18.48M
Pretax Income	75.07M	35.62M	19.13M	15.37M	18.48M
Operating Income	78.95M	35.75M	25.89M	17.10M	18.03M
Operating Margin	+7.9%	+4.6%	+4.2%	+3.8%	+5.4%
Profit Margin	+7.1%	+4.2%	+2.7%	+3.0%	+5.3%
Net Income	71.75M	32.62M	16.73M	13.51M	17.72M
Net Income to Common	71.75M	32.62M	16.73M	13.51M	17.72M
Net Income Growth	+119.9%	+95.0%	+23.8%	-23.8%	—
Income Tax Expense	3.32M	3.00M	2.40M	1.86M	0.76M
Effective Tax Rate	+4.4%	+8.4%	+12.6%	+12.1%	+4.1%
Per Share & Capital
EPS (Basic)	0.65	0.30	0.15	0.12	—
EPS (Diluted)	0.65	0.30	0.15	0.12	—
EPS Growth	+119.9%	+95.0%	+23.8%	—	—
Dividend Per Share	—	0.07	0.08	—	—
Shares Outstanding (Basic)	110.00M	110.00M	110.00M	110.00M	—
Shares Outstanding (Diluted)	110.00M	110.00M	110.00M	110.00M	—
Dividend Growth	—	-4.8%	—	—	—
Free Cash Flow	-44.29M	25.17M	29.80M	-50.86M	34.57M
Free Cash Flow Margin	-4.4%	+3.2%	+4.9%	-11.3%	+10.4%
Free Cash Flow Per Share	-0.40	0.23	0.27	-0.46	—
Payout Ratio	+11.2%	+13.8%	—	—	—
Supplemental
Other Unusual Items	975.71K	349.96K	236.53K	—	—